About Us
Our Story
Our environment, our oceans, and their inhabitants are in trouble because of plastic.
Trouble that will lead to their extinction, and complete destruction if we don’t act now to protect them.

The Eye-Opener

My awareness and attitude towards Plastic changed drastically the day I watched a Turtle swim towards a plastic bag mistaking it for its jellyfish lunch!

And that was just one of many incidents to follow where I saw man-made plastic suffocate and choke our planet and all other beings on it!

The Journey

I’m a B-school graduate, Corporate World Employee turned Scuba diving instructor, with over 500 memorable dives across a few countries.

One thing, however, remains consistent across these countries below the surface – seeing plastic underwater! Not only is the plastic choking our planet above the water surface, it is causing the death of a multitude of endangered species across the oceans as well. With plastic products found and brought back above the surface on numerous dives, the harsh reality of a 5-minute straw staying in the world for at least 200 years hit me.

On one such dive, I saw a hawksbill sea turtle heading for a nice jellyfish lunch. But when I looked more carefully, I realised that the turtle was slowly swimming towards a transparent plastic bag – which looked very much like a jellyfish underwater. With an intent to get in the way of this turtle and its plastic lunch, I swam towards the plastic bag, while making a sound with a metal stick (called the tank pointer) on my tank to distract the turtle. Thankfully (and maybe annoyingly for the turtle), the noise made him swim away and I could reach the plastic bag before it could.

That day the turtle got to live but that was also the day that I realised its time for us to change our plastic habits.

The Belief

The first plastic product ever made still exists in the environment!

Till we don’t reduce the amount of plastic we are using and disposing, all efforts of clean-up and recycling will not be enough. We need to address the problem at the source. Every small habit change today will go a long way in reducing the plastic menace!

About the Founder

In February’18, Richa, founder of The Happy Turtle, had the opportunity to talk about what led her to quit her corporate career and follow her passion which has eventually led her to starting The Happy Turtle and work towards Plastic Reduction.

Find out more about Richa and her journey in the below video – in conversation with Chetna Vasishth from ChetChat.

Source: ChetChat Youtube channel

Our Vision, Mission and Goals


A Plastic-free Lifestyle​ led by all to secure a greener future for all of Earth’s inhabitants


To be the leader for driving a Plastic-free Lifestyle

We are focused towards helping you assess your Plastic Footprint and providing sustainable biodegradable lifestyle alternatives for plastic in daily life by adopting the philosophy of the 4 R’s: Refuse, Reduce, Reuse and Recycle.


  • Spread Awareness about the Impact of Plastic
  • Measure the extent of avoidable plastic usage via the Plastic Footprint Calculator
  • Promote the Adoption of the 4 R’s: Refuse, Reduce, Reuse, Recycle
  • Provide Green Alternatives for Plastic Products currently used
  • Share Easy Ways for Living a Plastic-Free Lifestyle

If we each take responsibility in shifting our own behavior, we can trigger the type of change that is necessary to achieve sustainability for our race or this planet. We change our planet, our environment, our humanity every day, every year, every decade, and every millennia.’
– Yehuda Berg

We work towards spreading awareness about Plastic and its impact. We believe every small effort counts and even a single straw reduced in the ocean today may save a turtle tomorrow. With this in mind, we provide the following products and services:


Know your Plastic Footprint: Take our simple quiz to know how much plastic you use in a year – know the difference your individual efforts can make!

Start your Plastic-free Journey: We provide easy steps and suggestions for you to reduce your plastic footprint in our The 4 Rs Section

Resources & Ideas: Know more about your Plastic alternatives OR Browse through our curated list of articles, documentaries, videos on Plastic and Recycling

Help Us Help You: Choose from our range of 100% Biodegradable products which are delivered to your doorstep in our 100% Plastic-free packaging


Know Your Plastic Footprint: Know your business’ plastic footprint with our highly-effective proprietary Footprint Calculator

Plastic-Free Certification Score: Get certified rating for your premises based on your Plastic Footprint and set your goals for becoming 100% Plastic-free

Plastic-free Roadmap: We will work with you to create a customised cost-effective roadmap for achieving your reduced Plastic Consumption targets

End-to-End Product Solutions: 100% Plastic-free (and 100% biodegradable under natural conditions) alternatives provided by our supply partners after rigorous assessment